Founded by Dr. John Johnson as a New York/Berlin-based independent underground electronic dance music label, ICONYC Media has since evolved into a global powerhouse in the media & lifestyle industry.

ICONYC Media has solidified its status as a specialized, one-of-a-kind boutique operation through strategic associations with some of the world’s most prestigious and innovative brands, including Red Bull, Netflix, Pioneer DJ, Denon DJ, Akai, Moog, Amazon Prime, Paramount, and Oyaide, while disrupting the worlds of competitive racing, premium beverage manufacturing, high-quality couture, state-of-the-art audiovisual production, and beyond.

Embedded at the forefront, CAA is breaking the mold, setting its sights on the future of metropolitan culture. With a foundation built on uncompromising creativity, a global perspective, and an unrelenting pursuit of innovation, ICONYC Media continues to reshape lifestyle possibilities. We are not merely a brand but a dynamic force that challenges convention, shaping experiences and amplifying a vision that defines a different way to create.